Hive’s creative director has a vast amount of experience with concepts, art direction and directing and filming of TV commercials for a range of clients. This TV commercial for Trasco Gas was one of a suit of 2 ads produced following a competitive pitch; ‘The Snowman’ and ‘The Slippers’. The challenge was to come up with a way to communicate the ‘If you smell gas?’ helpline. TV was chosen as the route to achieve the highest coverage over the Christmas period, audiences would be high and receptive to the story lines in each advert, being at home with family during the holiday.
The concept was a seasonal take on smelling for gas with a sniffing snowman and a second version with sniffing slippers, these memorable but simple concepts had great impact and each was produced as a 20 second commerical.
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concept & direction