Retail Packaging Design
Essential Cuisine launched into the retail market with a range of powered stocks. Hive were tasked with the retail packaging design. Essential Cuisine is a well known brand of stock in the trade, used by professional chefs everywhere. The product was so good they wanted to launch a range for home cooks to enjoy too.
The stocks were packaged in very small pots. This provided many design challenges. A clean and fresh design was created to provide great shelf standout. The contemporary design suited the product positioning. One colour was designated to each product to clearly differentiate the different stock flavours; Chicken, Beef, Lamb, Vegetable, Fish & Veal, which was very striking against the black pot. A strapline was also created for the product to clearly communicate the USP of the product ‘ Tastes just like homemade’, which was used across all marketing material created.
Since the successful launch of this product we have also created packaging designs for their Gravy and Jus range.
If you would like to find out more about our packaging and label design please contact us.
design & artwork