Rebranding Project

When Companion Stairlifts got in touch with us, their company logo and website was really outdated. They had no recognisable brand identity and needed a visual style which would build awareness of the brand in a competitive market. In addition, they now required two new modernised brands to be created. One logo was to represent their core stairlifts range and the other new logo was for their growing bathroom range. Companion wanted to achieve a friendly design which would work across the two brands. Challenge accepted!

A whole new look was needed for this rebranding project

Using bright colours and contemporary typefaces, we transformed the whole look of Companion brand. A vibrant new colour palette was created to stand-out from the competition. A market sector traditionally dominated by dark colours. But why should stairlifts be boring! In contrast, our bright orange, blue, purple and lime green colour palette made a welcome change. To complete the look a distinctive graphic style was created which could be used across all marketing materials. The end result of the rebranding project, was a fresh new identity, which modernised the whole Companion brand.

The logos and branding are now in use across all of their marketing materials, including both websites and all printed materials. As part of the project Hive also redesigned the Companion brochures, order forms, internal documentation and created a suit of advertising templates.

If you would like to find out more about branding design please contact us.