Product Launch Exhibition

A key part of the launch of Essential Cuisine’s new Street Food Chef seasonings range, was the HRC (Hotel, Restaurant & Catering) exhibition, based in London. This would be the key product launch exhibition for the new range. There was an obvious choice of format for this street food inspired product. So we set about creating the brand its very own ‘Street Food Chef’ food trailer. This branded trailer would allow the Essential Cuisine chefs to demonstrate the versatility of the product. Enabling them to cook and serve a range of delicious recipes using the seasonings for customers to try. Incorporating the strapline ‘Bringing the world to your working kitchen’. The food trailer could also easily ‘go on tour’ to other exhibitions during the year, in a traditional ‘street food’ style.

The trailer was fully wrapped in Street Food Chef branding. Synergy with the brand was created with the use of elements from the seasonings packaging, created by Hive. The chalkboard menu styling of the design added to the consumer experience, evocative of a true street food experience!

Hive also created a range of supporting marketing materials for the product launch exhibition including POS and literature. In addition a Street Food Chef website was created to direct enquiries and sample requests. Giveaway gift bags were put together including recipe cards and product brochures for customers to take away.

Take a closer look at the packaging design for the range here.

If you would like to find out more about our exhibition design & construction please contact us.