Product Launch Campaign

When Essential Cuisine introduced their new concentrated liquid stock range, they needed a strategy for the product launch campaign of the new concentrate as a consumer brand.

Essential Cuisine has a long established reputation as the stock for professionals, selling powdered stock.

In 2017, they planned to launch a more consumer-friendly liquid concentrated stock. With a plan to still taste as good as homemade, but packaged in a new bottle format.

We created a campaign that beautifully captured the versatility and wide appeal of their new liquid stock range. We advertised the product as both a stock and a flavour booster for any dish.We used catchy headlines and striking ‘foody’ visuals to inspire the enthusiastic home cook.

The campaign was rolled out across digital and press, including websites such as Great British Chefs and Sous Chef. This has resulted in a hugely successfully launch, building awareness to both existing and new customers.

The campaign will continued throughout the winter season 2017 to 2018 and got extended to included trade exhibition graphics, recipe leaflets and mail outs.

If you would like to find out more about how we can help with your advertising campaign please contact us