Start Inspiring Minds
Hive were commissioned to create a logo refresh the ‘Start in Salford’ logo. Start needed assistance in building their brand awareness. The project involved working with both the staff and their members to ensure we maintained the elements which were important to the brand. We addressed the big issues of the old logo, which no longer effectively represented Start.
Start use creativity to help vulnerable people from all walks of life. Start help people suffering from issues with mental health by improving their skills and also gaining confidence through creative arts. Their members often make remarkable progress. Which as a result enables them to become valued members of the community, contributing in ways they themselves could never have imagined.
The main change to the brand was to remove the ‘In Salford’ element of the logo. Start in Salford have grown as a charity over the past 20 years. Their reach now far exceeds Salford alone and they wanted their new logo to express this. The old logo was dated and difficult to read. The logo used a watercolour style effect which also seemed to limit the scope of their work. It’s not just painting!
The new brand
The new logo is much more modern and provides improved legibility and stand-out. However the old colours were maintained as these were synonymous with the identity of the charity.
Hive suggested the strapline; ‘Inspiring minds’ which succeeds in summing up the essence of what Start is all about. It is what unites all their projects across all areas of creativity. This replaced the outdated line, ‘Well-being Centre’, which had become restrictive, as they support members not only in their centre but also in other community venues all over Salford and the surrounding areas.
Start used sub-brands previously with their old logo but these were confusing to the members and diluted the impact of the core brand. Using only one new logo is designed give them a strong, recognisable identity and by using it in a consistent and coordinated way, will help to build brand awareness.
If you would like to find out more about branding design please contact us.