foodservice packaging design

Essential Cuisine’s exciting new product launch was a range of 6 summer seasonings, aimed at the foodservice industry. This new range was inspired by popular ‘Street Food’ culture. Each blend is influenced by a different flavour from around the globe. Since this was a brand new range, a full raft of marketing was needed including foodservice packaging design.

Following the creation of the name and branding for the range, we moved on to the creation of the foodservice packaging design. Still taking inspiration from street food vendors, the packaging boasts an impactful chalkboard menu aesthetic. This incorporated bright accents of colour for the flavour variants. Such as the striking red of Dark Mexican to the vibrant orange of Zesty Chermoula.

The range consisted of 6 varaints available in two sizes, 350g and 90g. We also created a full range of sample labels for 30g sample tubs.

Essential Cuisine successfully launched the Street Food Chef seasonings range with the addition of compelling marketing materials created by Hive. These included POS, exhibition materials, literature and website. In addition, we produced a promotional film for the launch, take look here.

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