Malton Foods Limited
Wayfayrer Brand and Packaging Development.
Modernise a the brand with over 14 years of heritage to sit within a dynamic marketplace without alienating current core users.
A fresh, modern brand and packaging – perfect for it’s position in the outdoor sector.
With the restriction of a generic pack and the need to overprint variant names, designing a strong and dynamic pack was a challenge. Following through from our development of the modernised and energised logo, we developed a deceptively simple design with enormous shelf standout.
Now with the BIG increases in sales following the launch the Wayfayrer brand is going from strength to strength.
“Hive not only understood our brand; they understood our consumers and created a pack that really delivered! Since its introduction we have seen an upturn in sales.”
Marketing Controller, Malton Foods
To accompany the new identity we created a range of marketing materials. Powerful consumer ads, in-store posters, stickers and banners, as well as trade literature and product information leaflets.
NEW Range Extension 2011:
Following the success of the initial brand and packaging development. The range has been extended and New Self Heating Food Kits have been added to the product offering, which includes a heater pack as well as a meal, for instant hot food without the need for a stove. Perfect for the outdoor market.
The next step for consumer marketing:
A consumer flyer was also produced which was die cut with a euro slot making it easy to display in store right next to the Wayfayrer packs, this launched in 2011.
As part of the marketing campaign we produced a brochure for the trade. This introduced buyers to new additions to the Wayfayrer range, as well as giving helpful advice on category management. As part of the project we undertook a photography shoot for the whole meal range, focusing on quality and taste. We also carried out a lifestyle photography shoot to bring the product up to date with the rest of the outdoor market.
Find out more about our Packaging projects.