We know some agencies have fancy names for what they do like
‘brand irrigation’ or ‘idea gardening’. We do much the same.
Except we call it Thinking. Yep, plain, old Thinking. At our desks. Over a coffee. On the train. In the bath. Thinking, thinking, thinking. It’s how every project starts and it never stops. And what our thinking leads to is understanding.
Our ideas connect with people like sticky burrs on a jumper. Which means our work not only gets noticed, it’s remembered.
It sounds a simple thing to do. And in theory it is – think boldly, act bravely, communicate clearly. Surprisingly few agencies ever achieve it.
