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Honeywell Consumer Products

Simoniz Tabs TVC

We were heavily involved with the development of this new product, creating the strap line and designing the product packaging for the launch. We were asked to pitch an alternative concept for the TV commercial, after the client was disappointed with creative already presented. On presentation, Hive's concept was the clear winner. By making the new format tab the star of the commercial, we achieved an upbeat and memorable TVC that hopefully got everyone in the mood to "just chuck it in a bucket!".

Following the launch of the commercial the product sold out in the first week, out-stripping all estimations for expected sales.

Concept, Storyboard, Art Direction and Production

Screenshot from the Simoniz Tabs commercial Screenshot from the Simoniz Tabs commercial
Screenshot from the Simoniz Tabs commercial
Screenshot from the Simoniz Tabs commercial Screenshot from the Simoniz Tabs commercial showing the end screen
Close up of Simoniz Tabs packaging